NY Women in Business and the FWA had a panel of experts to address tell their stories and share their insights. Each panelist had a different set of skills and perspective to offer. This left the audience with valuable tools and thoughts to consider on the following subjects:
What is branding? Why does it matter? Do you have a brand story? How is it integrated into your marketing strategy? How effectively are you communicating it? Are you using today’s technology to ensure your brand is clear, consistent and resonating across all platforms? Whether ‘you’, the individual, or ‘your firm’, we all want to be unforgettable for the right reasons.
Moderator:
Jennifer Prosek: "Storyteller" - Public Relations
www.prosek.com
Panelists:
Janet Odgis: "Make Business Beautiful" -
Branding Design
https://www.odgis.com
Raleigh Mayer: "Gravitas Guru" - Strategist
www.raleighmayer.com
Maisha Walker: "Internet Strategist" - Digitalist
www.messagemedium.com
Giovanna Drpic: "Press Relations, without Pressure" - Journalist
www.giovannadrpic.com
See more at
FWA
Odgis + Co is an award-winning brand design studio based in New York City. For 30 years, Janet Odgis has worked with some of the world's most prestigious corporations reinventing ways to define and express their brands. She is a contributer to HuffPost and shares articles on LinkedIn.