Messaging and Naming
Strong verbal identity is a key to success, consumers seek out brands that reflect evolving cultural shifts in and outside the company.
How do you create a brand identity that builds a sense of trust, loyalty, and confidence among employees, investors, shareholders, customers, and the media? That’s where we come in. At Odgis + Co, we design creative solutions and verbal playbooks that will help you formulate or adopt consistent and clear brand messaging strategies that all internal and external stakeholders can embrace.
The following are the components of verbal identity:
How do you create a brand identity that builds a sense of trust, loyalty, and confidence among employees, investors, shareholders, customers, and the media? That’s where we come in. At Odgis + Co, we design creative solutions and verbal playbooks that will help you formulate or adopt consistent and clear brand messaging strategies that all internal and external stakeholders can embrace.
- Simplicity is Key: Our approach to branding prioritizes simplicity and avoids industry jargon to ensure clear communication.
- Collaborative Branding: We believe in working alongside you, not imposing changes upon you. Our aim is to develop the brand together.
- Early Engagement: We understand the importance of early engagement in the process. Building buy-in from stakeholders at every stage is crucial for successful execution.
- Transparent Communication: We value honest and open communication throughout our partnership. Clear communication is the cornerstone of our approach.
The following are the components of verbal identity:
"If you don’t give the market the story to talk about, they’ll define your brand’s story for you."
David Brier
Our Verbal Identity Process
While messaging may seem like an abstract concept, we have created a multifaceted approach to establish and maintain a consistent and effective verbal brand identity. First, we conduct an extensive audit of your branding efforts and a series of stakeholder interviews. This discovery phase is designed to refine the positioning of your brand and outline opportunities for both clarification and differentiation.
We then perform what we call a Brand Story Workshop, the goal of which is to curate a compelling brand story in line with your corporate culture. As we work on brand strategy, we create “voice” guidelines with real-life examples and best practices to ensure consistent verbal communication both internally and externally. The voice is gradually evolved into a brand personality with character attributes that extensively describe your business or product. And we collaborate with you continuously in this process to assess feedback and challenging ideas.
To bring our recommendations to life and help you better visualize real-world implications, we’ll show you prototypical applications – a sample web page, email newsletter, book cover, piece of marketing material, etc. After the foundation of the verbal identity or Brand Platform is finalized, we develop a Creative Brief to guide and align the visual and verbal representations of your brand with your new strategy.
We then perform what we call a Brand Story Workshop, the goal of which is to curate a compelling brand story in line with your corporate culture. As we work on brand strategy, we create “voice” guidelines with real-life examples and best practices to ensure consistent verbal communication both internally and externally. The voice is gradually evolved into a brand personality with character attributes that extensively describe your business or product. And we collaborate with you continuously in this process to assess feedback and challenging ideas.
To bring our recommendations to life and help you better visualize real-world implications, we’ll show you prototypical applications – a sample web page, email newsletter, book cover, piece of marketing material, etc. After the foundation of the verbal identity or Brand Platform is finalized, we develop a Creative Brief to guide and align the visual and verbal representations of your brand with your new strategy.
CASE STUDIES
Click the links below to view our case studies for Messaging:
Deriva Energy (Naming & Messaging)
Open to Debate (Naming & Messaging)
Rubris (Messaging)
English-Speaking Union (Messaging)
Pure Industrial Properties (Messaging)
Eurasia Group (Messaging)
Deriva Energy (Naming & Messaging)
Open to Debate (Naming & Messaging)
Rubris (Messaging)
English-Speaking Union (Messaging)
Pure Industrial Properties (Messaging)
Eurasia Group (Messaging)
About Odgis + Co
For over 35 years in the brand design industry, Odgis + Co has developed the expertise to create compelling verbal identities that will work for you. With our extensive knowledge and creative mindset, we find unique, differentiating characteristics of your brand and give them a voice. A voice that is distinct from the competition, a tone that creates a personable connection, and a personality that is approachable, relatable, and sought-after. After all, words and ideas can change the world. Embrace the power of words.