Pure Industrial Branding

PIRET is a leading Canadian industrial REIT, acquired by Blackstone. They own high-quality, well-located industrial assets with a portfolio of over 28 million square feet at the heart of every major Canadian city. They are a key part of the supply chain.

They wanted to change their name officially to Pure Industrial Properties and refresh their brand. Odgis + Company was asked to do a full rebranding. The logo, wordmark and color palette reflect the visual forms found in warehousing and logistic facilities. The brand identity is dynamic, bold and clean. We designed and developed an entire suite of corporate and marketing materials and branded assets.

To drive the recognition of the Pure name and to describe what they do, we created a key positioning statement:
PURE logistics
PURE distribution
PURE connection to consumers
PURE INDUSTRIAL PROPERTIES

Pure Value:
When you eliminate obstacles and roadblocks.
When you remove uncertainty and delays.
When you strip away the superfluous.
What remains is Pure
Pure strategic focus.
Pure consumer delight.
Pure problem-solving innovation.
At the heart of every major Canadian city.
And at the heart of every successful business.

See their linkedin page here 

 

We were extremely impressed with the work the Odgis + Co team did for our corporate re-branding. They captured our unique culture and our new direction perfectly by providing a creative, fresh design, including business templates and other consumer products. They were extremely responsive throughout the process.