Rubris Rebranding

Odgis + Co designed the brand messaging platform as well as a new visual identity and website for Rubris. They are the only software platform designed to manage, analyze, and secure data over the entire lifecycle of complex mass tort litigation, from case inception to final settlement and resolution. Rubris delivers an end-to-end, unified view of mass tort cases for all parties involved, including lawyers, judges, special masters, insurance companies, medical reviewers and more. Their technology is built using best-in-class process design, data analytics and security, and is backed by a team with decades of experience in complex mass tort cases.
 
The visual identity for Rubris takes its inspiration from the ruby, a sparkling gem with different facets. As a ruby’s many facets combine to create a perfect form, Rubris’s platform offers a place for professionals to keep everything safe and secure in one place throughout the entire litigation process. Our design is based on the concept of connection, many elements housed in one. The wordmark is made of round letterforms which echo the sound of the word as well as the shape of the logo. The palette is based on different tonalities of the ruby stone.
 
The design system and the website offer a distinct visual departure from the competitors and allow for flexibility as this multifaceted company evolves.

See the new website here >

"Janet and team met us where we were in our growth trajectory, carefully navigated a lot of strong viewpoints, and turned our perspectives into a unified and impactful brand. The quality of the designs and visual artifacts is the best I have ever had at my disposal. I strongly recommend Odgis + Co."