Wolf Popper Rebranding

Odgis + Co has refreshed the Wolf Popper brand and redesigned their website. Wolf Popper LLP is a 75-year-old, nationally recognized law firm experienced in the fields of Securities Litigation, Consumer Fraud, Antitrust, Healthcare Litigation, Corporate and Commercial Law, and Corporate Transactional/Derivative Litigation. Our goal was to make them look as outstanding as they truly are. To do this we simplified their logo design and introduced a new color palette. This gave them a fresh and modern look.

The website simplifies and organizes the information, making it easy and intuitive to navigate. We streamlined their website by eliminating stock photography and employing a typographic and minimalist approach, differentiating them from their competitors. For the website hero banner, we created an animation of translucent letterforms that form new colors as they overlap. The animation concept illustrates how they bring together ideas to create new perspectives.

We used color judiciously throughout the site, giving bursts of color for a delightful surprise. This can be best seen in the “Our Team” page when scrolling over each lawyer’s bio.

Wolf Popper’s illustrious roots now appear on the homepage. During their storied history, they have worked with clients such as The Hollywood 10 in the 1950s, “Freedom Riders” in 1960s, and many other well-known artists at the time — among them, Paul Robeson. This noteworthy work at the foundation of this organization establishes their values and value in this crowded marketplace. This new brand positions Wolf Popper LLP in their best light to demonstrate you how thoughtfully they represent their clients.

See their new website here >