Rolex Mentor & Protege Art Initiative

When Odgis + Co. designed the new look for the Rolex Mentor & Protege Art Initiative, it drew inspiration from the lobby architecture of the David H. Kotch Theater. All the invitational materials and site-specific graphics for Rolex’s Lincoln Center Gala event will embody this new design.

The Odgis + Co. team has designed four cycles of the Rolex Mentor & Protege Art Initiative program.

Rolex Arts Weekend

The Rolex Mentor and Protégé Arts Initiative is an international philanthropic program that seeks out young talents in dance, film, literature, music, and theatre from around the world, and pairs them with established masters for a year of mentorship and creative collaboration.

Hosted by the Rolex Mentor and Protégé Arts Initiative and the New York Public Library (NYPL), the event will be held at the NYPL on November 11-13. The Rolex Arts Weekend is a citywide series of performances by New York City’s most renowned and emerging artists.

Odgis + Co. designed the new look and feel for this year’s invitational package and site-specific graphics for The Rolex Mentor and Protégé Arts Initiative.

By drawing inspiration from the lobby architecture of the David H. Koch Theater at Lincoln Center, all the invitational materials and graphics for the event will embody this elegant and unique architectural design.

Rolex Arts Initiative Gala

Rolex held its Mentor and Protege Arts Initiative Gala last night at Lincoln Center. The event pairs extraordinary, rising artists from around the world with great masters for a year of creative collaboration in a one-to-one mentoring relationship. Past mentors include director Martin Scorsese and Tony-award-winning director Julie Thaymor. We created the invitations, programs, and menus which were inspired by the lobby architecture of Lincoln Center's David H. Kotch Theater. The design suggests the merging of mentor and protege along their journey.