GDUSA: Arch Rebranding Feature
GDUSA
05/28/21
Graphic Design USA posted an article about Odgis + Co’s rebranding of Arch Street Capital Advisors. As a full-service real estate investment and advisory firm, they are experts at connecting their clients while supporting them throughout the entire investment process.
Our mission was to take this serious business and personify it visually. When we started this project, we were confident that we could bring it to life and take them to a whole new level. Our clients totally “got it” and let us run with the idea. We were able to simplify their name and shorten it to Arch for the logo, making it so much more iconic and powerful. We reflected the “arch” form with the rounded top of the “A” in the new logo wordmark, to bring their mission to life. Since what they do is to connect people with opportunities, we animated the logo so the two sides of the “A” in Arch come together to meet at the top.
Consistency is key in rebranding. We were able to transform all of their touchpoints to this fresh new identity for Arch Street Capital Advisors. Our brand toolbox was delivered on a shared folder which included everything that our client will need to move forward. They used this time to take a fresh look at their business and they are now poised for growth.
This is what our client said:
“We highly recommend Odgis + Co and found them to be a very thoughtful, creative, and well-organized team.”
Odgis + Co is an award-winning brand design studio based in New York City. We Make Business Beautiful.
REIT Rebranding Process
Our mission was to take this serious business and personify it visually. When we started this project, we were confident that we could bring it to life and take them to a whole new level. Our clients totally “got it” and let us run with the idea. We were able to simplify their name and shorten it to Arch for the logo, making it so much more iconic and powerful. We reflected the “arch” form with the rounded top of the “A” in the new logo wordmark, to bring their mission to life. Since what they do is to connect people with opportunities, we animated the logo so the two sides of the “A” in Arch come together to meet at the top.
Consistency is key in rebranding. We were able to transform all of their touchpoints to this fresh new identity for Arch Street Capital Advisors. Our brand toolbox was delivered on a shared folder which included everything that our client will need to move forward. They used this time to take a fresh look at their business and they are now poised for growth.
This is what our client said:
“We highly recommend Odgis + Co and found them to be a very thoughtful, creative, and well-organized team.”
Odgis + Co is an award-winning brand design studio based in New York City. We Make Business Beautiful.
