Odgis + Co just designed the viewbook for The Rockefeller University Graduate Program in Bioscience. This publication celebrates the return of in-person learning and features their diverse population and exquisite NYC campus environment. The design immerses the reader in the culture of this cutting-edge scientific research institution that focuses exclusively on the cure of human disease.
Large, engaging images of their eminent Nobel Prize-winning faculty and distinguished students introduce prospective applicants to a glimpse of what they can expect if they are accepted. On the cover, the juxtaposition of the large serif “R” filled with a campus photo offers a peek into what is to follow in the book. On the inside front cover, the book’s interior starts with a neuron infographic displaying key metrics that sits upon a colorful microscopic photo.
We created a map to feature their campus’s ideal location, a great asset to all the science-focused students who benefit from easy access to research and cultural opportunities in the neighborhood. A cloistered oasis on the Upper East Side of Manhattan gives students proximity to a multitude of science/research facilities and cultural institutions, making it an ideal place to be. This publication captures the spirit of the social and scientific network that is The Rockefeller University.
Download the full PDF here.