Carey Watermark Investors Branding

W. P. Carey

carey watermark logo on a blurry colorful background
 
When W. P. Carey and Watermark Capital Partners formed a partnership and launched a new lodging industry REIT, they turned to Odgis + Co to develop the logo mark and branding system. After interviewing the key team members, we designed a logo that highlights the two different businesses merging their energy and expertise. We also established a palette of colors and fonts for the brand as well as a full roll-out of marketing materials across all media.

Winner: American Graphic Design Award

a gold logo on the left, and two report covers on the right
details of colorful mosaic tiles
gold symbol logo surrounded by pencil sketches
pantone book showing a page of gold swatches

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