Red Door Spas: Identity & Packaging

Elizabeth Arden came to Odgis + Co to redesign its brand, including bags, boxes, spa menu, and gift cards for Red Door Spas.
 
At the time, the main color used on Red Door Spas’ materials was a light blue. Odgis + Co proposed that the color be changed to a palette of reds, per the namemark. That change, which centered on a new pattern of various reds based on the geometry of the door in the logo, reinforced the brand and its large offering of services. This new look and feel extended to the window displays and in-store collateral.